Phase Shift

One system, eleven products, no visual debt.

The brief

Orbit Ventures builds and backs companies in wildly different categories. Each product had developed its own interface dialect, and none of them shared a sentence.

We designed a design system that could flex without dissolving: a shared foundation of type, colour, and motion, with deliberate room for each product to develop a personality.

The foundation

A single dark lens, a single accent, and a strict type scale give the portfolio coherence. Product teams choose their own layouts within that frame.

Eleven products now look related without looking identical.